1. Plastic surgery is common and socially praised
While plastic surgery is a pretty common trend in this day and age, the western culture usually doesn’t deem it a very positive thing to do under normal circumstances. The ones that do end up getting their nose jobs don’t tend to brag about it to their coworkers or friends. It is quite the contrary in South Korea however.
Koreans deem plastic surgery as a very understandable thing. Feeling the pressures of wanting that “Caucasian look” that many of them seek, Korean women will often go through multiple surgeries to attain bigger eyes, a higher nose, and a slimmer chin. After these surgeries, many of them will be praised by coworkers, family, and friends on their new appearance. Add that to the fact that the surgeries are relatively cheap and you get one of the largest markets for plastic surgery in the world.
REFERENCES:
http://www.techinsider.io/the-most-popular-plastic-surgery-in-korea-2015-10
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